ASISA Research is an information solution provider across every country in the Americas. Our agency provides local knowledge for corporations and institutions with a global perspective.Founded in 19tt88 in the Dominican Republic, the agency started with two entrepreneurs with a strong academic background ASISA started and still remains a family enterprise. Although it has grown to a multinational network of researchers, agencies and facilities in over forty countries across the American continent.

Offering a wide range of qualitative and quantitative services, our agency focuses on large scale, multi country projects. Our full service offering as well as field support and facilities operated across the continent have allowed us continuous growth and sustained expansion of our regional capabilities. We currently operate three regional units (North America, Central America / Caribbean, South America), achieving a regional coverage of over 95% of the population in the American continent.

Asisa Research Group and its LatNet Research Network are members of the following organizations:

ESOMAR: European Society for Marketing Research
QRCA: Qualitative Research Consultants Association
MRA: Marketing Research Association

APSA: American Political Science Association
AMA: American Marketing Association

ASISA Research has conducted over 700,000 surveys and over 5,000 focus groups, with vast experience managing large scale projects, including hybrid methodology projects in virtually all aspects of marketing, social and political research:

  • Ad Tracking
  • Ad Evaluation Panel (Perception Analyzer)
  • Advertising Research – pre or post launch.
  • Base – Market Study
  • Brand equity research
  • Brand association research
  • Brand attribute research
  • Brand name testing
  • Concept testing
  • Buyer decision process

  • Copy testing
  • Customer satisfaction research
  • Demand estimation
  • Distribution channel audits
  • Exit Polls (election day)
  • Marketing effectiveness
  • Mystery shopping
  • Package Testing
  • Positioning research
  • Price elasticity testing

  • Public Opinion Polls
  • Political polls
  • Sales forecasting
  • Segmentation research
  • Social Studies
  • Speech Testing (political)
  • Online panel – Social Network users
  • Store audit
  • Test marketing
  • Viral / Blog / Social Research